
A circus is most commonly a traveling company of performers that may include acrobats, clowns, trained animals, trapeze acts, hula hoopers, tightrope walkers, jugglers, unicyclists and other stunt-oriented artists. The word also describes the performance that they give, which is usually a series of acts that are choreographed to music (Courtesy – Wikepedia).
The need to learn management lessons from circus:
Education should be made experiential. Circus mania has gripped the town of Tumkur. Students get a chance to see the performance and connect it to their academic topics. Management students can use the concept of circus as learning tool. This exercise is an extended activity that is beyond the classroom and aims to make MBA degree program more life and people oriented.
Marketing:
Brand sponsorship – Candyman.
Banners and Posters, Mouth Publicity.
Music through speakers, reachable 2-3 kms
Devotional songs to start with followed by film songs.
Market study – the sell-ability of the product.
The Art of Negotiation:
Internal Negotiation – Management and the members of the Circus Team.
External Negotiation – Management and Government Officials and the public.
A lesson in Team work:
Acrobatic performances – Co-ordination, Concentration, Trust.
The Message of Hard work:
Labourious hours spend in training the mind and the body.
Strict work pattern – three shows a day and day practice.
Exemplifies the axiom – Practice makes the act perfect.
Planning:
Transportation and Camping in a particular area.
Financial planning and programme planning – to keep the sustained interest of the
audience.
Laughter Therapy
A clown makes you laugh and this is good to remove stress.
Entertainment factor.
Time management:
Time is the real ring master.
Timing of acts especially acrobatic acts is very crucial
The start time and the end time are very important. If exceeded it may affect the next show.
Time/ being punctual is important factor for a manager/leader.