The initiatives of AMS are morally supported by a tribe of friends and well-wishers. They share the passion for seeking knowledge and they are the true ambassadors of AMS. Being an independent research project, AMS enjoys absolute freedom to explore new and exciting possibilities in the area of digital memory studies. The founder and Chief investigator of AMS is Mr Premjith Mathew who would like to call himself a mnemologist. He is passionate about memory studies with a special interest in digital memory studies.
Insights is a daily commemoration of events, people and ideas. The purpose of INSIGHTS is to celebrate forgotten national heroes both in India and other countries. More than 130 issues of INSIGHTS have been published so far. These digital posters are circulated through WhatsApp to a select of friends and well-wishers. Instagram is used as a means for the digital archiving of these posters. The content is curated and designed by Premjith Mathew. For him, content preparation is not only an exciting daily activity but also a journey of discovery.